Adulis — German Haircare & Beauty Store
Adulis is a Shopify e-commerce store based in Germany, specialising
in premium haircare and skincare products for women of colour.
The brand focuses on natural ingredients, healthy hair routines,
and modern self-care lifestyle.
What was built:
— Custom Shopify theme design and development
— Product collection architecture (Haarpflege, Hautpflege, Bestseller)
— Mobile-first responsive layout
— German-language storefront with EUR currency
— Homepage sections: hero slider, product grid, featured collections,
testimonials, lifestyle imagery
— Conversion-focused product pages with upsell blocks
— Brand-consistent colour palette: warm beige, terracotta, dark tones
Niche: Haircare & Beauty · Market: Germany · Language: German
