HISTOIRE DE LA MARQUE
The founder’s story, front and centre
Origin, mission, values and the meaning of the name, structured into a brand page with the founder’s own words and three values — diversity, quality and confidence.
Emrald.
Swimwear, in French.
EMRALD makes inclusive swimwear for curvy women in France. We implemented and structured their Shopify store and turned the brand’s own material into a French-language storefront — hero, announcement bar, sustainability story, trust points, mega-menu copy, FAQ, returns and legal pages.
Visit the live store ↗LIVE · CHECKED OCT 2026
emrald-swimwear.com
RESULTS
8
pages structured — story, commitments, FAQ, returns, legal, contact
5
FAQ groups, from orders to swimsuit care
THE BRIEF
A strong brand,
ready for a store.
EMRALD was born from the founder’s own frustration: stylish, flattering swimwear barely existed in larger sizes.
The store had to feel premium and feminine, speak French, explain the brand’s inclusive positioning and sustainability commitments, and answer every practical question — orders, payments, delivery, returns and care.
FRENCH STOREFRONTINCLUSIVE POSITIONINGSUSTAINABILITY STORYSUPPORT PAGES
WHAT WE BUILT
Structure first,
then the words.
We organised the client’s material into website-ready sections and wrote the French copy that ties them together — keeping every fact, certification and policy exactly as the client supplied them.
ENGAGEMENTS
Sustainability, explained plainly
A commitments page on recycled ECONYL® fibres, OEKO-TEX-certified Italian fabrics and eco-conscious packaging — written from the facts the client supplied.
AIDE ET QUESTIONS
Every question, grouped
Orders, delivery and taxes, exchanges and returns, sizing and care — an FAQ that answers before customers have to write in.
ANNOUNCEMENT BAR
Short lines that carry the mission
Rotating messages on sustainability, inclusivity, shipping and the brand mission.
LIVRAISON OFFERTE DÈS 149€RETOURS SOUS 60 JOURS
TRUST POINTS
Adapted for French shoppers
The service promises, rewritten in French and placed where they reassure.
- ✓Livraison offerte
- ✓Retours & échanges offerts
- ✓Paiement sécurisé
- ✓Service client dédié
MEGA MENU
Copy that earns the click
Short French lines for every collection visual in the dropdown.
UNE-PIÈCEDEUX-PIÈCESHAUTSBASVÊTEMENT
HOMEPAGE
Reviews, press and promises in one scroll
We wrote the hero — subheading, headline and call to action — and structured the homepage so reviews, press mentions and the four service promises follow it.
NEWSLETTER & CONTACT
A reason to sign up, a clear way to ask
Newsletter headline, supporting text and call to action, plus a contact page with support details and form fields.
NEWSLETTERCONTACT PAGERETURNS POLICYLEGAL PAGES
MOBILE
On a phone,
just as clear.
The brand story, FAQ and policies read comfortably on a phone, in short sections with clear headings.
04 — WHO WORKED ON IT
DEVELOPER · STORE STRUCTURE & CONTENTLeanid LiabetskiSTACK
SHOPIFYFRENCH CONTENTPAGE STRUCTURESUSTAINABILITY PAGEFAQ & RETURNSLEGAL PAGES
