Daily Dose sells personalised daily vitamin packs on subscription in Canada. We built the store from scratch on the Wonder theme around one goal — turning visitors into subscribers: a health quiz that leads to the right pack, subscription-first product pages and trust content at every step.
RESULTS
8
goal-based daily packs, from prenatal to stress relief
7
collection tabs in one homepage section
2
purchase options — one-time or monthly
THE BRIEF
Daily Dose replaces a shelf of bottles with one pack a day — so the store had to sell a routine, not a single product.
Shoppers needed help choosing, a reason to subscribe instead of buying once, and proof that the ingredients and the brands behind them can be trusted — all before checkout.
WHAT WE BUILT
A store built from scratch where every section moves the shopper one step closer to a monthly pack.
DAILY PRE-PACKS
Eight packs — women’s and men’s health, prenatal, postnatal, menopause, aging well, stress and hair-skin-nails — each card with a direct “Start my subscription” action, under a strip of the Canadian brands behind them.
À LA CARTE
Vitamins, minerals, herbals, mushrooms, nutrients and probiotics behind tabs, so shoppers browse the full range without leaving the homepage.
HEALTH QUIZ
A guided health check — linked from the hero story and the how-it-works section — for shoppers who don’t know where to start.
SUBSCRIBE FIRST
Product cards and pages lead with the subscription, while a one-time purchase stays one click away.
HOW IT WORKS
A short explainer that ends in a health-check call to action.
INGREDIENTS
A “What we’re made of” section answers the first question health shoppers ask.
PRODUCT PAGE
Purchase options side by side with the subscription saving highlighted, instalment messaging under the price and reviews further down the page.
SOCIAL PROOF
The three-step explainer is followed directly by customer testimonials, so the reassurance lands where the decision is made.
MOBILE
On a phone the pack, the price, instalment messaging and the purchase options stay together above the fold.
04 — WHO WORKED ON IT
LEAD DEVELOPER · STORE BUILD & CROLeanid LiabetskiSTACK
